Skip to content
AB

Insights

Notes on data platforms, BI, governance, and analytics leadership — drawn from building these systems inside regulated enterprises.

Why Most BI Dashboards Fail Before They're Even Built

The usual failure mode isn't bad visualization — it's starting with the data instead of the decision. A look at how to define the KPI and the owning decision first, then build the dashboard around that.

Coming soon

Medallion Architecture, Explained for the Business Side

Bronze, silver, gold: what a medallion data architecture actually buys a non-technical stakeholder in terms of trust, speed, and governance — without the engineering jargon.

Coming soon

What GDPR-Compliant Data Governance Actually Looks Like in Practice

ABAC, PII masking, and data contracts are easy to name and hard to implement well. Notes from building a governance framework inside a regulated data lake.

Coming soon

Customer Segmentation Beyond Demographics

Profitability- and behaviour-based segmentation finds different customers than age/region segmentation does. A practical framework for building a segmentation model that sales teams actually use.

Coming soon

What a RAG Chatbot Taught Me About Data Quality

Building a retrieval-augmented LLM chatbot surfaced the same data-quality lessons as any BI pipeline — just faster and more visibly. Notes from the side project, for data leaders evaluating AI tooling.

Coming soon